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Wisefund is a platform where individual lenders meet businesses looking for loans, bringing business lending to more affordable level while providing opportunities to individuals letting their free funds bring stable and above the average annular returns.

Wisefund is one of Europe's P2P lending platforms where our lenders are providing business loans to European SMEs across multiple sectors of the economy.

We allow our lenders to make a difference to businesses and earn better interest rates while businesses are free to keep their focus where it should be: ­on growing their business.
As per Wikipedia article: Crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over US$34 billion was raised worldwide by crowdfunding.
Peer-to-peer lending or Crowdlending, also abbreviated as P2P lending, is the practice of lending money to individuals or businesses through online services that match lenders with borrowers.

Wisefund occupies the part where businesses borrow funds from multiple lenders via Internet for certain purposes, either project development with clear cash flow basis or for the purpose of increasing operating capital and achieve more rapid business growth.
Wisefund has introduced its business model and legal setup to Estonian Financial Supervisory Authority and has received a confirmation that the current setup does not require the authorization from the FSA supervision.
Considering the rapid growth of crowdfunding industry, there may be introduced regulation and licensing in near future.
Any person can be a lender on Wisefund as long as one meets the following criteria:
a) be over 18;
b) have valid passport or ID card;
c) have a European Union bank account;
d) you are a resident of a country from the European Union (EU) and European Economic Area (EEA) and Switzerland;

When lenders register on the site, we check their identity according to the highest industry standards, as well as to comply with Anti-money laundering (AML) set by the European Commission. By doing so, we know exactly who is joining our network.
Wisefund believes it is important to remember that with lending to businesses, there is an element of risk. Some businesses may not be able to fully repay their loan. If this happens, the loan becomes what is known as a bad debt or default of the loan.

All of our borrowers undergo a thorough credit evaluation process before they are approved and posted as a loan opportunities on the website.

This process includes the following checks: - Credit History – the business must have a good record of managing their finances. - Affordability – the business must clearly show that it can comfortably afford the repayments. - Stability – we check each borrower’s identity and creditworthiness in detail, using the same business information that all the best financial institutions use. We also validate all their original bank statements and audited financial accounts.

Our experienced credit team review every application in full before offering it as a loan opportunity.

We advise all lenders to spread their money across many businesses in order to reduce their risk. By lending only a small proportion of each business loan, you reduce your exposure. This is a key factor in successful lending on Wisefund and overall in this niche.