A premium media ad network in Europe, based in Germany is looking to borrow €450’000 over 12 months for the purpose of expanding it’s ad operations. Specifically, the partner is looking to acquire funds as a loan to purchase traffic to sites and inventory (400+ premium quality sites) they operate through its publisher network, purchasing from selected partners in Southeast Asia and Eastern Europe, and perform monetization through premium partners with premium demand offers.
In the age of programmatic ad buying, it gets harder for marketers to stand out and perfectly reach one user they are looking for. Standard ads look alike, and people tend to ignore ads more. Proof of standard ad ignorance is the decline of CTR over the years. Company operates with global tech platforms (Twitter, OpenX, Rubicon Project, Pubmatic, Inmobi are the biggest names, whereas well there are several agreements with top Israeli advertisers as well) to offer a great variety of ad solutions, variable formats and engagement tools. Each campaign is dealt with care and great insight to deliver what is called the highest Return on Investment. Their benchmarks are user engagement and purpose creation for each ad unit.
Why invest in them?
- Company operates in a rapidly growing multi-billion market
- Excellent history
- Top-notch demand (buying) partners agreements
- Justified interest rate and transparency of the project
- Professional company management with a clear path of success
Project development itself includes purchasing the prepaid traffic via CPM or CPA campaigns, prepaid in bulk to get the best price, and then it’s monetized with premium partners. The company has worked for almost a year to develop these partnerships and is able to present the agreements (or snippets of them) for verified users willing to confirm the information before lending to the company. These agreements are hard to develop and require multiple checks through the onboarding process, requires minimal guaranteed amounts and specifically, these premium partners are signing deals worth at least 50,000 EUR per month in ad revenue, involves the company background and capabilities check, check against fraud detection, integration and support background development, confirmation and verification of inventory list via unique ads.txt, etc.
Successfully operating current loan and proving the growing revenue and traffic capabilities, company is looking to develop partnerships with over the top partners like Teads.tv, PocketMath, Freewheel.tv and even The Trade Desk. Once these partnerships are formed, you’d be looking at the increase of the value of the loan in further rounds.
Specifically, ratio between the expenses and revenue generated, after covering the day to day administrative expenses, payments to publishers and server costs, stands high enough to cover the proposed interest rate and stay profitable.
Risks and management
The main risk behind this business is to purchase traffic from fraudulent sources and get penalized by demand partners. Traffic quality serves as an umbrella term for a host of related topics: fraud, bots, URL masking and viewability. Catching crooks and cleaning up the ecosystem has been a focal point for buyers and sellers throughout the years – and while it’s not easy, and fraudsters are working day and night to come up with new ideas, the war to keep inventory clean is covered by professionals with whom the company has partnered. Specifically, Pixalate.
As the demand partners pay on net60, net90 and even net120 terms (meaning payment is received 60, 90, 120 days respectively after the end of the month of the performance), there’s always a risk during that time demand partners may spot fraud which the Company has not spotted itself, and close the partnerships without issuing payments.
To eliminate the risk above, first of all, Company works with the same fraud detection tools as the demand partners (except those who have internally developed tools), spots the issues before selling to the demand partners, and monitors it on a daily basis. Scanning 100% of the traffic may come costly and decrease the revenues, but the Company has developed its own algorithm for unpredictable scanning. Investing in the prepaid traffic which serves lower price keeps the risk on the borrower to invest funds into what can become a long term dispute.
Diversification of inventory, diversification of demand partners, capability of teamwork behind the company allows to reduce all of those risks.
You are welcome to reach out to email@example.com to get more details about the borrower. We will share the contact information, website and more background on the borrower for those verified users who are interested in lending to this borrower.
Company located in Germany and operative since 2017 is hoping to become a leading Premium media ad network in Europe. Based in Germany, but rapidly expanding throughout Europe and aiming for global media network reach. Company is proud and known for a couple of main areas of expertise:
- ad Placement quality - local, premium publishers (full control over where ads are placed). Highest Reach;
- high view-ability ad placements. Better performance;
- Rich media experience - engaging ad solutions customized to meet client marketing goals. Lowest cost per engaged user;
In the age of programmatic ad buying, it gets harder for marketers to stand out and perfectly reach one user they are looking for. Standard ads look alike and people tend to ignore ads more. Proof of standard ad ignorance is decline of CTR over years. HV GlobalMedia operates with global tech platforms to offer a great variety of ad solutions, variable formats and engagement tools. Each campaign is dealt with care and great insight to deliver what is called the highest Return on Investment. Their benchmarks are user engagement and purpose creation for each ad unit.
Company’s Strategic Partners are highly trusted media owners who are capable of promoting global brands in the global industry. We align our strengths across strategy, R&D, services and support with a shared vision: to bring our joint clients reliable and innovative video and advertising solutions